Explore, Experiment, Execute at scale.
THE BRAND EXPERIENCE LAB
is a multidisciplinary innovation studio that helps retailers, brands, and partners validate emerging technology and turn insight into real-world retail impact.
Our Elmwood Park, NJ innovation studio is designed for hands-on experimentation, rapid collaboration, and technical validation.
Rather than a traditional showroom, the lab supports focused R&D, prototyping, and partner working sessions — while real-world testing and deployments happen where retail lives: in stores, supply chains, and live environments.
This approach allows us to stay agile, objective, and grounded in reality.
Retail innovation shouldn’t rely on guesswork.
Retailers are under pressure to move faster — but too often, emerging technology is adopted before it’s truly understood.
Brand Experience Lab exists to close that gap. We help retail organizations identify the right technologies, test them in real environments, and deploy solutions that improve performance across the customer journey.
Our work is grounded in experimentation, collaboration, and measurable outcomes — not hype.
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We work with retailers and brands to understand challenges, evaluate emerging trends, and identify technologies that align with real operational and customer needs.
• Trend & technology scouting
• Problem framing & opportunity mapping
• Partner and platform evaluation -
Through controlled pilots, R&D experimentation, and in-store testing, we validate what works — and what doesn’t — before investment decisions are made.
• Rapid prototyping & lab testing
• In-store pilots and field trials
• Performance measurement & insight -
When solutions prove their value, we help teams move from pilot to deployment — aligning technology, partners, and KPIs for long-term success.
• Deployment strategy & rollout support
• Partner coordination & handoff
• Ongoing optimization & learning
explore the
future of retail
The Brand Experience Lab brings businesses together, matching brands and retailers with technology partners who will shape the future of retail. We are deeply rooted in the shopper journey process, utilizing data, insights, and best display design practices. Whether you’re looking to better connect with your customers, increase revenue, tell a better story, or respond to change the retail climate, we can help.
Let’s build what’s next — together
Whether you’re exploring new technology, validating an idea, or preparing to scale a proven solution, Brand Experience Lab partners with teams ready to move from curiosity to action.
Our innovation studio in Elmwood Park, NJ is available by appointment for partners, collaborators, and pilot teams.
meet our parent company
BEL is part of Unified Resources in Display, a 30+ year old, creative retail resources company that services some of the most iconic retailer and CPG brands in the world.
We leverage technology, creativity, human understanding, and data-driven insights to create connected experiences that drive sales and build brand commitment.
Unified Resources in Display can assist BEL partners in manufacturing and fabrication support prior to deployment. Their understanding of the production process from factory to consumer, can help achieve unprecedented growth for your business.
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