The Power of Authenticity in Retail

In the latest episode of the RETHINK Retail podcast, Brand Experience Lab’s David Polinchock sits down with Ryan Kim, founder of Kim’C Market, to explore what it truly means to build an authentic brand in today’s digital marketplace.

Ryan’s story begins with a personal journey — one that led him back to the roots of traditional Korean food. Through direct relationships with farmers and makers, Kim’C Market brings artisanal Korean products to global consumers while preserving their cultural integrity and quality. It’s not just about selling food online; it’s about building trust through transparency and storytelling.

What stands out in this conversation is how authenticity becomes a business strategy, not just a marketing message. From sourcing and packaging to educating customers about fermentation and tradition, every step reinforces the brand’s purpose. It’s a reminder that consumers crave more than convenience — they want meaning behind the products they buy.

At Brand Experience Lab, we explore how technology elevates brand storytelling and connection. This episode is a reminder that behind every tech-powered retail experience, there must be a story rooted in purpose, people, and authenticity. Whether through innovative digital tools or artisanal craft, the strongest brands are built on trust.

🎧 Listen to the full episode on RETHINK Retail .