OMA 2025 winners announced
Unified Resources in Display Wins Multiple OMA Awards at Shop! Association’s 2025 Competition
We’re proud to announce that Unified Resources in Display has earned seven Outstanding Merchandising Achievement (OMA) Awards from the prestigious Shop! Association—a powerful recognition of our commitment to innovative design, strategic execution, and measurable in-store success.
These honors reflect the strength of our collaborations with iconic brands such as Hershey, Mondelez, and PepsiCo, and our shared dedication to creating displays that do more than just stand out—they drive results. Whether through sustainability, versatility, or category disruption, each awarded display exemplifies the purposeful creativity that defines Unified.
🥇 Gold Winner
Category: Convenience Store – Retailer / Permanent
Display: Hershey 2-Sided Road Trip Display
A standout among this year’s entries, this engaging display debuted with 1,500 units across major convenience store chains. Designed to introduce Hershey’s sweet and salty product line while reinforcing its iconic core offerings, the display’s strong branding and versatility led to multiple reorders and inspired a larger “Road Trip” theme across Hershey’s retail footprint.
🥈 Silver Winner
Category: Snack Products / Permanent
Display: CHIP Counter Unit
Designed for the BIG Cookie launch by Chips Ahoy!, this charismatic display centered the beloved CHIP mascot in a small-footprint counter unit, grabbing attention from both kids and adults in fast-paced retail environments. Its performance was exceptional—stores using the CHIP Counter Unit sold through initial campaign targets 30% faster than those without it, leading to ongoing use beyond the launch phase.
♻️ Sustainability Award
Category: Food / Permanent
Display: Reese’s Spinner Display
This confectionery innovation proved that sustainable design can also be strategic. By cutting material costs by 15% and adding adaptable angled shelves, this display supported custom promotions and boosted sales per transaction. With a successful 350-unit launch, it delivered both environmental and commercial wins.
🔹 Additional Award-Winning Displays
Unified was also recognized for excellence across convenience, snack, and mass merchandise categories with displays that drove strong retail performance and shopper engagement:
Spike Counter Unit – a compact, mascot-driven solution that maximized versatility at the checkout.
Cuppy Speed Table – a category-disrupting design that lifted sales across formats and exceeded expectations.
Gatorade 4x4 Display – a high-capacity, cross-merchandising powerhouse that elevated impulse and replenishment trips.
Pepsi Titan Mid Size Display- A bold, flexible design that enhanced Pepsi’s modern brand look and drove impulse purchases in a variety of beverage department placements—boosting both brand visibility and market share.
These awards are more than just recognition—they’re a reflection of the collaborative energy between Unified’s design team, brand partners, and retailers. Thank you to the Shop! Association for this incredible honor, and to our clients for trusting us to bring their visions to life.
Let’s keep pushing the boundaries of what great retail design can do.
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Want to learn more about how Unified Resources in Display and Brand Experience Lab can transform your brand presence at retail? Contact us today to start the conversation.