Retail Technology That Works in the Real World
Brand Experience Lab helps retailers and brands evaluate, design, and deploy technology-enabled experiences that improve performance across customer engagement, store execution, and retail intelligence. We connect strategy, innovation, and real-world implementation to turn emerging technologies into measurable business outcomes.
Why Technology Initiatives Fail
Even the most promising solutions fall short when the strategy, store realities, and measurement plan aren’t aligned.
- Technology is adopted without a clear business objective or success metrics
- Solutions are selected before operational realities are fully understood
- Pilots lack structure, measurement, or stakeholder alignment
- Integration challenges and organizational resistance slow adoption
- Teams underestimate the complexity of scaling beyond initial tests
- Innovation becomes fragmented across vendors and departments
How Brand Experience Lab Helps
We reduce risk by connecting strategy, innovation, and execution — so technology delivers measurable business impact.
- Identify high-impact opportunities aligned with business goals
- Evaluate technologies against real operational and customer needs
- Design structured pilots with clear measurement frameworks
- Align stakeholders and guide decision-making end-to-end
- Leverage our partner ecosystem to support integration and deployment
- Move from concept to scalable solutions with confidence
Innovation succeeds when technology, strategy, and execution work together — Brand Experience Lab helps make that alignment possible.
Technology Across the Retail Journey
Shopper Experience & Engagement
- Interactive digital displays
- AR & immersive experiences
- Guided shopping & personalization
Store Execution & Operations
- Workflow enablement
- Shelf navigation & task tools
- Operational monitoring
Retail Intelligence & Visibility
- AI analytics & computer vision
- Inventory & performance insights
- Shopper journey analytics
Unattended & Automated Retail
- Verification & controlled access
- Smart fixtures & self-service
- Automation-ready experiences
From Concept to Scalable Solutions
Invigo Retail began as Brand Experience Lab’s first incubated product and has evolved into a standalone venture focused on advancing retail intelligence and deployment at scale.
This relationship demonstrates our ability to move innovation beyond ideation — from opportunity identification and pilot development to commercialization and real-world implementation.
For clients, it represents a key advantage: working with a partner that understands both innovation strategy and deployment realities.
Most teams end up piecing together consultants, vendors, and internal stakeholders — and innovation slows down. Brand Experience Lab brings the full path together, so decisions are faster, pilots are cleaner, and outcomes are measurable.
What you get with BEL:
Retail strategy that’s grounded in operations (not just concepts)
Technology fluency without vendor bias (we evaluate what’s right for your goals)
Pilot-ready thinking (measurement plans, workflows, and adoption built in)
An ecosystem that can execute (partners to support integration and deployment)
A track record of commercialization (including products incubated inside BEL)
The result: less risk, fewer handoffs, and a clearer path from idea to impact.
Whether you’re exploring what’s possible or preparing to deploy, we tailor our work to your timeline and internal resources.
Common ways clients work with BEL:
Innovation Assessment
Identify opportunities, prioritize use cases, and align on what “success” means.Technology Evaluation
Compare options, validate fit, and create a selection recommendation.Pilot Design & Management
Define scope, locations, measurement, and rollout plan — then run a structured pilot.Scale & Deployment Planning
Turn pilot learnings into an execution plan that holds up across regions and teams.
Not sure where to start? We’ll recommend the smallest high-impact step to build momentum.